Attitudes towards hair service have been changing for a while. Gone are the days when people are satisfied by turnover in their hairstylist’s chair by the word “next” and are instead opting for a more professional and customer-service-based focus. Many people now go to the hair salon to be pampered as well as receive a great haircut, and like all businesses, in order to keep their customers satisfied, they must provide great service in order to stay alive.
A salon can fail rapidly without customers, and the only way to assure that customers continue to come is with great customer service. There are two main benefits resulting from great customer service: new business and repeat business. If a customer feels as if they have been treated well and can trust their stylist, they are more likely to come back and recommend the salon to their friends.
As a marketing tool in the salon world, word of mouth is extremely valuable. It can travel farther than any other form of marketing with either positive or negative implications for your salon, sometimes even more so than reviews found on the internet. A salon’s or stylist’s reputation can live or die on the words of their clients, and that’s why it’s important to provide the best possible service to your clientele.
So just how do you provide great customer service in a salon? The answer is simple – treat every client as if they are special and put your focus on their needs. Listen to the client about their concerns and ask questions during a consultation so you know exactly what they want while still providing a professional opinion. By maintaining a positive attitude and a sense of professionalism, you can ensure your clients walk out of the salon every time a satisfied customer!
At Secrets of a Duchess in Asheville, North Carolina, we always aim to maintain a fun salon atmosphere and are passionate about making our customers happy. We even provide special support for cancer patients, including head shaving parties and consultations on wigs, as well as chemo hats and turbans. Call us today to schedule an appointment!